The role of AI in the Greek market

Stavros Vassos, Helvia Co-Founder & CEO, participated in the AI in Marketing conference, that took place on May 4 2023, and shared his insights on the future of AI in Greece. In this blog post, we will summarize his views on the prospect of AI in the Greek market, the immediate benefits of incorporating AI within a business, the sectors observed to be rushing in this direction, and his estimation for the next 12-18 months.

The prospect of AI in the Greek market

The prospect of AI in the Greek market is promising, with various products already incorporating AI technologies. However, the integration of AI within companies, both in Greece and globally, is still limited. Early access to these technologies plays a significant role in adoption, with companies that had earlier access being more likely to adopt AI. Additionally, the language barrier presents a challenge for the Greek market, with many new technologies and use cases being primarily developed in English. At Helvia, we overcome the language barrier and in fact we have experience in using the latest tech in Greek with robust results.

What are the immediate benefits of incorporating AI within a business

Incorporating AI within a business brings several immediate benefits. Digital assistants, such as chatbots, are perceived as personalized solutions that understand the needs of end-users and provide tailored assistance. They have evolved to perform a wide range of tasks, aiming to enhance the user experience, whether it’s sales, customer support, or loyalty. Digital assistants can also assist employees in accessing information quickly and efficiently, improving productivity and enabling them to focus on more meaningful tasks. The use of digital assistants brings benefits to both clients and internal management within a company, such as improved customer experience, streamlined processes, and time-saving.

Companies involved in customer support, specifically business-to-business (B2B), are closely observing the use of ChatGPT. ChatGPT provides an opportunity for businesses to expand their customer support capabilities, offering ready-made responses and an interactive experience beyond buttons and predefined content. While B2B is at the forefront of implementing ChatGPT, other unexpected industries are in a good position to adopt these technologies.

Estimation for the next 12-18 months

AI is evolving quickly, with small advancements occurring regularly. The direction of AI is towards becoming a tool and interface of everything, seen as a communication channel with customers and data. The trends suggest that AI will become the norm rather than an exception. Industries are expected to incorporate AI technology to assist them, including sectors that currently do not use it.